Management Consulting
When a startup approaches you for investment, it can be genuinely difficult to judge whether the opportunity is right for you. You may be comfortable evaluating traditional investments — a plot of land, an apartment, or even a conventional business — because you’ve encountered them before and can consult someone with relevant experience. But startup companies are a different matter entirely. They are, firstly, a relatively new field in which few have developed true expertise, and secondly, they do not follow the conventional rules that apply to traditional businesses.
How We Evaluate the Opportunity
When you reach out to us to evaluate a startup investment opportunity, we carry out four activities that form the basis of our assessment. From these, we deliver our recommendation on whether to invest, along with the appropriate valuation and the corresponding equity stake — drawing on over 20 years of experience founding, managing, investing in, exiting, and consulting for startup companies.
- Market Research: A comprehensive study of the market in which the company operates — both locally (to assess demand, current solutions, competitors, and past experiences) and globally (to review similar ventures, funding rounds they’ve secured, and consumer behavior toward such businesses).
- Document Review: A thorough examination of all files and materials provided by the founding partners, forming an initial picture of the company, its operations, and its business model.
- Founder Meeting: A detailed discussion with the founding partners about their venture — to understand who they are, how they think, and how realistic their chances are of executing on their vision.
- Technical Valuation Report: A formal evaluation based on all gathered information — market research, company documents, and the founder meeting — culminating in a concise report covering strengths, weaknesses, and our final recommendation.
Consulting before making a decision is far better — and far less costly — than consulting after a loss. Contact us today and we will be with you promptly, God willing.
